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Case study - Black Country business finds export success

Wolverhampton based Creatives Loop is a business consultancy firm specialising in the film, TV and digital sectors. Achieving most of its business through word of mouth, in 2006 exports accounted for 11% of the company’s turnover. In 2010 Creatives Loop started to work with a DIT international trade adviser, enabling CEO Simon Preston to talk to someone “intelligent and professional that could understand and grasp very quickly what we do and how they could help”.

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Preston credits DIT with helping “small companies like ours to go international”. Through DIT’s Market Visit Support service Creatives Loop went on a trade mission to New York, securing deals worth £62,000 over the next few months. With DIT support the company has since set up a new office in Berlin with German partner AHP International, with plans to grow a client base in Germany and beyond. International trade is now worth 98.3% of overall turnover, with the company’s turnover doubling in the first 18 months.

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