Active Black Country is Seeking Employers for an Apprenticeship Programme

Active Black Country is on the look out for employers to support the delivery of the Coach Core apprenticeship programme across the Black Country.

Working in partnership with The Royal Foundation, Active Black Country will lead on the delivery of the Coach Core apprenticeship programme across the Black Country helping young people (16-24 years old) who are not in education, employment or training (NEETs) to build a career.

The programme was launched nationally in 2012 to help form part of the legacy of the Olympic Games. Coach Core aims to:

  1. Provide exciting and meaningful places of employment, via regional consortiums, that give young people the best possible chance of success during and after the programme.
  2. Enhance the coaching offer in challenging communities by providing young, relatable and high-quality role models.

Active Black Country has placed the need to develop a workforce reflective of local communities high on its strategic priorities and will bring together a consortium of employers who will benefit from employing an apprentice to deliver on their sports, physical activity, health and community programmes and will be able to support the development of a new cohort of the sports and physical activity workforce in the Black Country.

Ian Carey, Active Black Country Director, said:

“Our aim is to work with a group of local employers to recruit 20 new apprentices to complete the Level 2 Community Activator Coach apprenticeship standard, and for them to deliver high quality sports and physical activity sessions across the Black Country. The programme has been a huge success nationally, where we have seen nearly 300 graduates go through the programme, and with 99% of those who completed now in full-time employment, education or further training.”

Benefits to an employer of being involved include, mentor training for employer staff to support the development of their apprentices, a consistent, quality coaching resource across the 15-month period that represents solid economic value and a new coaching approach, and it will enable an employer to expand current operations or be readied to lead on new projects.

For more information or to register your interest in the Coach Core programme in the Black Country please contact Sanjay Bensal on 01384 471113 or email