Wolverhampton is now home to the first ever concept store from online retail giant, eBay!
The store itself has been designed around the ‘Home Grown by Wolverhampton’ theme and different businesses will be featured every week. The project aims to revitalise traditional retail and will act as an experiment of sorts for the company, the businesses participating will use QR codes to track their sales and other metrics.
This concept store is part of a partnership between eBay and the City of Wolverhampton, first announced in September 2018. As part of this commitment, eBay introduced the ‘Retail Revival’ programme which is a year-long pilot scheme working with 64 businesses in the area. Helping them to see how to drive digital sales and more importantly, how online and physical retail can be successful together.
This partnership was announced after Development Economics had conducted research which found that almost a quarter of small businesses in the UK don’t have an online presence with the aim of generating sales (meaning a website, social media accounts or a profile with an online marketplace).
The pop-up store in Wolverhampton will showcase items from 40 retailers who are participating in the ‘Retail Revival’ programme and will host interactive events and workshops, to encourage its local community to engage with the featured companies.
City of Wolverhampton Council deputy managing director, Mark Taylor, said:
“This concept store shows yet again the strong commitment eBay has made to the City of Wolverhampton. The Retail Revival scheme is making a real difference to the participating businesses and the pop-up store will help give them an even bigger profile. Other businesses will also be encouraged to take advantage of the free, interactive workshops and training seminars on offer.
“We very much value the presence of these independent businesses in our city and the creative local people behind them. They help give City of Wolverhampton its own identity and character and, in this challenging retail climate, they need all the support they can get.”
If you’d like to know more about this project or if you are a business within the Black Country looking for similar support, please get in touch with our dedicated business development team via firstname.lastname@example.org or call us on 01902 322 995
Source Article: The Business Desk